GUNILLA SKIN ALCHEMY IS FEATURED IN THE WALL STREET JOURNAL
I am beyond excited to share that today Gunilla Skin Alchemy is featured in the Wall Street Journal! They even included a wonderful photo of me with my products…I am kind of pinching myself right now!
LUXURY VERSUS GREEN SKINCARE
The article discusses the pros and cons of marketing products as luxury vs green and why some companies like myself choose to position ourselves more as a luxury brand. Part of my reasoning is that I believe that sustainability is a long-term plan not just a trend. Growing up in Denmark we look at business planning as something that is long-term and sustainable for the environment. I position myself as a luxury brand because I want to be able to get the highest quality ingredients available and I buy only from farmers that practice sustainable harvesting. This makes the price point of my products higher and therefore I have had to make the choice to be in the luxury segment of the market.
I believe this is such an interesting topic because as a business owner I think it is so important to support companies that practice sustainability every day. For my facial business, I have always used green products for cleaning and laundry. I use recycled paper for my marketing materials and I only work with product companies who share the same philosophies. I am also happy to report that so do my clients. Each person makes a difference. Every choice we make makes a difference.